This book challenges how to express the "dynamic changes" in business models. Taking into account the significant changes in the social and industrial environment since the previous work, it selects 50+ notable domestic and international company cases from the perspective of "co-creation" and "adaptability" as new axes, illustrating how they co-created with various entities and adapted to the times.
From the time of their founding to their past, present, and future evolutionary forms, each case is presented with two diagrams and an explanation, delving deeply into "why" the business model changed and "how" it adapted.
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Seven years have passed since the publication of the previous work, "Business Model 2.0 Encyclopedia," in 2018, and the external environment surrounding business has changed significantly.
・Accelerated technological evolution, such as generative AI
・Changes in social structure and lifestyles due to pandemics and disasters
・Unpredictable changes in geopolitical risks and the macro external environment
・Increase in complex social issues that cannot be solved by a single organization
Given this historical background, this book introduces the concept of "Business Model 3.0" by setting "co-creation" and "adaptability" as new axes.
From Business Model 1.0, which focused solely on making a profit, the previous work "Business Model 2.0 Encyclopedia" defined "Business Model 2.0" as a business model that possesses not only economic value but also social and creative value. Building on this, this work further defines "Business Model 3.0" by adding "co-creation" and "adaptability" to these three elements.
"Co-creation" signifies a shift from an era where companies provided value independently to one where they co-create value with stakeholders. "Adaptability" indicates a change to an era where the ability to continuously transform oneself in the face of rapid change is demanded, rather than preparing solutions by predicting the future. This book introduces 50 cases of business models that possess these two qualities.
While the previous work viewed business models as "static" at a certain point in time, this book is an encyclopedia that focuses on the evolving "dynamic" structure.
While the Business Model 2.0 Encyclopedia presented 100 cases on two pages each, this book narrows the number of cases to 50, doubling the page count per case to four. This allows for a deeper presentation of information, enabling readers to follow the story of a business model's evolution.
Each case is structured across four pages, with a "before" diagram on page 1 and an "after" diagram on page 4. By comparing these two BEFORE/AFTER views, readers can track the evolution of the business model.
Full text released before publication
Ahead of the book's release, the entire text will be published free of charge and indefinitely on the official Zukai Soken note account. The background behind the full publication, the thoughts put into "Business Model 3.0 Encyclopedia," and the overall structure of the book are explained in detail in the press release below, so please read it in conjunction with the note.
Overview of Full Text Release
Release Date: December 23, 2025
Platform: note Zukai Soken Official Account
Format: Full text free, indefinite access
Scope: All pages from introduction to final chapter
[Table of Contents Summary]
Introduction: What is "Business Model 3.0"?
Chapter 1: "Discovering" New Customers and Demands
Langaku, Arc & Beyond, esse-sense, Inoca, Community Nurse, URASHIMA VILLAGE, BIOTA
Chapter 2: "Expanding" into New Markets and Regions
Timee, Heralbony, Otetsutabi, wash+, e-cloud, ADDress, RENATUS, ROBOTICS, Gojo & Company, HADO, Gyaku Propo, EF Polymer, NEWLOCAL, Oishii Farm, The Elephant People, Aravind Eye Hospital, Fairphone
Chapter 3: "Deepening" the Pursuit of New Products and Value
Marui Group, Motherhouse, Hoshino Resorts, Kuon Chocolate, CRISP SALADA WORKS, find, National Children's Cafeteria Support Center Musubie, Kamiyama Marugoto Kosen, Haishagashira, CLOUDY, Gevar FOOD, SEKAI HOTEL, Space Waterworks Bureau, Sea Vegetable, Be My Eyes, Alife Holdings, KOTO
Chapter 4: "Venturing" into New Domains and Situations
Yojiya, Valuebooks, Nakagawa Masashichi Shoten, Borderless Japan, NOT A HOTEL, ConGrant, Kuradashi, Ecosia, Tony's Chocolonely, Too Good To Go
Bibliographic Information
Title: Business Model 3.0 Encyclopedia
Publisher: KADOKAWA
Release Date: January 26, 2026
Page Count: 258
Format: B5 modified size
Price: 3,300 yen (3,000 yen + tax)
ISBN: 9784046075727
Author: Tetsuro Kondo
About the "Co-creation Editorial Office" Writing System
The writing of this book involved a diverse group of nearly 15 members who gathered through SNS calls and participated in its production as a "Co-creation Editorial Office." This initiative aimed to emphasize "co-creation," one of the book's concepts, from the production stage itself. From establishing compensation distribution and policies to research, interviews, writing, editing, reviews, and promotions, all processes involved in book production were divided and carried out collaboratively. For a detailed explanation, please refer to the note article below.
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