After more than two years of development since we first contacted you, pre-orders are finally starting!
From "competition" to maximize profits to "co-creation" of social value.
・Introducing 19 domestic and international cases
・Explanation of key points of co-creation, etc.
What is co-creation? How do we co-create? What can we achieve through co-creation?
This is a long-awaited book that answers such questions in a practical way.
Pre-orders are now available on Amazon and other sites.
Pre-order here (Amazon)
[Main Table of Contents]
Chapter 1 What is the purpose model?
Chapter 2 Co-creation projects based on the purpose model
2-1 Eight types of co-creation
1. Create a business
2. Create standards
3. Build a common understanding
4. Build relationships
5. Create a space
6. Build a community
7. Develop people
8. Open to the public
2-2 Case studies of co-creation projects
Skrill
LEO Innovation Lab
BRING
Regenerative Organic Certified
B Corp
Munakata International Environmental Conference
Setouchi Triennale
Fashion for Good
BLOXHUB
BONUS TRACK
De Ceuvel
PoliPoli
High Line
Forest Green Rovers
Waag
Dutch Skies
Dove Self-Esteem Project
Tokyo Metropolitan Government COVID-19 Countermeasures Website
Meets the Welfare
Chapter 3: Key points for achieving better co-creation
3-1 What do we think about common purpose?
3-2 Who should be involved and how?
3-3 How to expand the activities?
Chapter 4: Creating a society that is conducive to co-creation
4-1 Align the three elements of individual, project, and social environment
4-2 What kind of social environment is conducive to co-creation?
4-3 Individual attitudes and solidarity to realize co-creation
4-4 The Age of Purposehood
