From the "competition" to maximize profit,
to the "co-creation" of social value.
For a sustainable society,
not only a "business model",
but also a "purpose model" is needed.
"Purpose Model" was developed as a tool
that can be used when you want to:
・involve diverse people
・set a purpose that motivates everyone
・grow your activities
at the project site.
While analyzing domestic and international examples of co-creation by diverse stakeholders using the Purpose Model,
this book specifically explains the concept and methods for shifting from "competition" to maximize profit to "co-creation" of social value.
What is co-creation?
How to co-create?
What can be done through co-creation?
This long-awaited book answers these questions based on practical experience.
Purchase here
[Table of Contents Overview]
Chapter 1 What is the Purpose Model?
Chapter 2 Co-creation projects viewed through the Purpose Model
2-1 8 Types of Co-creation
1. Creating business
2. Creating standards
3. Creating shared understanding
4. Creating relationships
5. Creating spaces
6. Creating communities
7. Nurturing people
8. Opening up public spaces
2-2 Case Studies of Co-creation Projects
Sukurire, LEO Innovation Lab, BRING, Regenerative Organic Certified, B Corp, Munakata International Environmental Conference, Setouchi Triennale, Fashion for Good, BLOXHUB, BONUS TRACK, De Ceuvel, PoliPoli, High Line, Forest Green Rovers, Waag, Dutch Skies, Dove Self-Esteem Project, Tokyo Metropolitan Government's COVID-19 Information Website, Meets the Welfare
Chapter 3 Key Points for Achieving Better Co-creation
3-1 How to think about common purpose?
3-2 Who to involve and how?
3-3 How to expand activities?
Chapter 4 Towards a Society that Facilitates Co-creation
4-1 Aligning individuals, projects, and the social environment
4-2 What is a social environment where co-creation is likely to occur?
4-3 Individual attitude and solidarity for achieving co-creation
4-4 The age of Purposehood
Bibliographic Information
Title: Purpose Model
Publisher: Gakugei Shuppan
Release Date: August 10, 2022
Page Count: 208
Format: A5 size
Price: 2,530 JPY (2,300 JPY + tax)
ISBN: 9784761528256
Authors: Yurie Kibi / Tetsuro Kondo
