Purpose Model: How to Build Co-Creation That Engages People

From the "competition" of maximizing profit,
to the "co-creation" of social value.

For a sustainable society,
we need not only a "business model"
but also a "purpose model."

"Purpose Model" was developed as a tool you can use in the field of a project when you want to
・involve diverse people
・set a purpose that motivates everyone
・grow your activities.

While analyzing domestic and international cases of co-creation among diverse stakeholders through the Purpose Model,
it concretely explains the mindset and methods for shifting from the "competition" of maximizing profit to the "co-creation" of social value.

What is co-creation?
How do you co-create?
What can you achieve through co-creation?
This long-awaited book answers these questions on a practical basis.

Purchase here

[Table of Contents Overview]
Chapter 1: What Is the Purpose Model

Chapter 2: Co-Creation Projects Seen Through the Purpose Model
2-1: The 8 Types of Co-Creation
1. Creating a business
2. Creating standards
3. Creating shared understanding
4. Creating relationships
5. Creating a place
6. Creating a community
7. Developing people
8. Opening up the public sphere

2-2: Case Studies of Co-Creation Projects
Scrile, LEO Innovation Lab, BRING, Regenerative Organic Certified, B Corp, Munakata International Environment Conference, Setouchi Triennale, Fashion for Good, BLOXHUB, BONUS TRACK, De Ceuvel, PoliPoli, High Line, Forest Green Rovers, Waag, Dutch Skies, Dove Self-Esteem, Project, Tokyo COVID-19 Information Website, Meets the Welfare

Chapter 3: Key Points for Achieving Better Co-Creation
3-1: How to Think About a Shared Purpose?
3-2: Who to Involve and How?
3-3: How to Expand Activities?

Chapter 4: Building a Society Where Co-Creation Comes Easily
4-1: Aligning the Three: Individuals, Projects, and the Social Environment
4-2: What Is a Social Environment Where Co-Creation Happens Easily
4-3: The Individual Attitude and Solidarity That Realize Co-Creation
4-4: The Era of Purposehood

Bibliographic Information

Title：Purpose Model
Publisher：‎Gakugei Shuppansha
Release date：August 10, 2022
Pages：208
Format：A5 size
Price：2,530 yen (2,300 yen plus tax)
ISBN：9784761528256
Authors：Yurie Kibi / Tetsuro Kondo

Tools Related to This Book

Purpose Model Toolkit (Sheets)
Purpose Model Toolkit (Slides)