News
The latest on our books, products and events.
Our CEO Tetsuro Kondo will speak in a session at FRJ2026 in Kyoto on November 14On Saturday, November 14, 2026, our CEO Tetsuro Kondo will speak at FRJ2026, a fundraising conference held at Ryukoku University's Fukakusa Campus in Kyoto, in a session on co-creation and finance design for local mobility.2026/10/09
We have renewed our corporate siteOn October 9, 2026, we renewed the ZUKAI corporate site. You can now find what you want to know from four starting points: why we do this, what kind of company we are, what we do, and how to get in touch.2026/10/09
A workshop using the Purpose Model was shown on TV Asahi's "Watashi no Shiawase Jikan"A workshop using the Purpose Model was shown on TV Asahi's "Watashi no Shiawase Jikan," broadcast on October 8, 2026. The program featured the community activities of a person who uses the Purpose Model.2026/10/08
We spoke at "B Corp 100 Collective Japan" as a member of the first B Dojo cohortOn October 5, 2026, "B Corp 100 Collective Japan," an event marking 100 B Corps in Japan, was held at Hitotsubashi Hall in Chiyoda, Tokyo. Our CEO, Tetsuro Kondo, spoke in the pitch session introducing the first B Dojo cohort.2026/10/05
The full text of "Purpose Model" is now free to read on noteWe have published the full text of "Purpose Model: How to Build Co-Creation That Engages People" (Gakugei Shuppansha, 2022) on our note. This is done with the permission of the publisher and of co-author Yurie Kibi.2026/10/05
Interview published in the NewsPicks series "The Future Drawn by Places and Communities"An interview with our CEO, Tetsuro Kondo, has been published in the NewsPicks Topics series "The Future Drawn by Places and Communities." The article is titled "Rules for running a self-organizing community without relying on money." The interviewer is Takuya Tsurumoto, who runs the series.2026/08/20
Purpose Model Studio is now available in EnglishOn July 21, 2026, Purpose Model Studio, where you can draw a Purpose Model in the browser, became available in English. We added an English page, and the interface can now be used in both Japanese and English.2026/07/21
We've launched the site for the "Business Model 3.0 Encyclopedia" recruiting eventFive companies featured in "Business Model 3.0 Encyclopedia" (KADOKAWA) gather for one night at a joint recruiting event, held on July 29, 2026 (Wed) at Marui Group HQ's "Kyoso LOUNGE." Speakers from each company will talk about their business and its purpose in their own words. The event site is now live.2026/07/16
We've released the new Bizgram in betaOn June 30, 2026, we released the new Bizgram in beta. You can now draw Bizgram business model diagrams yourself in the browser. It has changed from a service for reading cases into a tool for drawing.2026/06/30
Our CEO spoke at a seminar for social entrepreneurs in Tokyo's "TOKYO Co-cial IMPACT" programOn June 15, 2026, our CEO, Tetsuro Kondo, spoke in the entry program (startup preparation course) of "TOKYO Co-cial IMPACT," a Tokyo Metropolitan Government program, on types of business models that are both social and economically viable.2026/06/15
"Business Model 3.0 Visual Guide" goes into a second printing"Business Model 3.0 Visual Guide" (KADOKAWA) is going into a second printing, bringing the total number of copies printed to 10,000.2026/06/10
ZUKAI Inc. Has Obtained B Corp CertificationWhat is "B Corp™"? "B Corp™ (hereafter B Corp)" is a certification system operated by B Lab, a U.S. nonprofit organization, that certifies "good companies" that consider the environment and society. As of May 2026, more than 10,000 companies across 104 countries worldwide—and 84 companies in Japan—have obtained the certification, and the number continues to grow. In order to obtain the certification,2026/05/18
Public Interview Article Featured on "WORK MILL"A public interview article featuring our own Makoto Okiyama has been published on "WORK MILL." "WORK MILL" is a platform where people explore and co-create work and life with their own "working" self as the subject (operated by Okamura Corporation). This article summarizes the public interview "Drawing the2026/05/15
Our CEO appeared on TOKYO FM's "ONE MORNING"Our CEO, Tetsuro Kondo, appeared for two weeks running on "Sankyo Frontier presents The Starters," a segment of TOKYO FM's morning show "ONE MORNING" (broadcast on April 14 and 21, 2026).2026/04/14
We held the launch event for "Business Model 3.0 Visual Guide"On March 11, 2026, we held the launch event for "Business Model 3.0 Visual Guide" in Gaienmae, Tokyo. Thirty-seven people came, from the companies and organizations featured in the book and from the editorial team that took part in making it.2026/03/11
Three articles based on "Business Model 3.0 Visual Guide" have run on Toyo Keizai OnlineBetween March and June 2026, Toyo Keizai Online ran three articles based on "Business Model 3.0 Visual Guide." They cover the business models of Kamiyama Marugoto Kosen, Otetsutabi and Nakagawa Masashichi Shoten.2026/03/03
We've published the "ZUKAI Impact Report 2024-2025"On January 29, 2026, we published the "ZUKAI IMPACT REPORT 2024-2025" on note. It brings together the work of ZUKAI's third fiscal year (July 2024 to June 2025): the structure of our business, our outputs, cases and numbers.2026/01/29
"Business Model 3.0 Visual Guide" is now on saleOur new book, "Business Model 3.0 Visual Guide" (KADOKAWA), went on sale on January 26, 2026. It reads 50 business models through diagrams. The full text is available on note.2026/01/26
New Release "Business Model 3.0 Encyclopedia" Full Text Published Before ReleaseAs the latest work in the lineage of "Business Model 2.0 Encyclopedia," which has surpassed a cumulative total of 130,000 copies in Japan and abroad, we will release "Business Model 3.0 Encyclopedia" on January 26, 2026. In addition, today, ahead of the release, we have published the full text for free with no time limit. The release is on ZUKAI's official note, covering all pages with no membership registration required. Read the full-text article here "Business2025/12/23
An interview about our office move has been published on HATARABA's noteOn September 11, 2025, an interview about ZUKAI's office move was published on the note of HATARABA Inc., an office brokerage. It covers why we set up an office and how we chose the location.2025/09/11
New at ZUKAI Store: “The First-Year Startup Game”!A new product has joined ZUKAI Store, the online shop run by ZUKAI: “The First-Year Startup Game,” a program that lets you experience management and accounting like a board game.2025/09/01
Our CEO spoke at an online talk event hosted by the certified nonprofit PIECESOn August 29, 2025, our CEO Tetsuro Kondo spoke as a guest on the third night of a three-night online talk series hosted by the certified nonprofit PIECES. The theme of the night was "survival strategies for organizations that are hard to understand."2025/08/29
Our CEO appeared in a public recording of the podcast "Tokyo-to Kita-ku Design Kaigi"On August 8, 2025, our CEO Tetsuro Kondo appeared as a guest at the public recording and meetup of the podcast "Tokyo-to Kita-ku Design Kaigi," held at ジェイトエル in Jujo, Kita-ku, Tokyo. The recording is available as episodes 4 and 5 of the show.2025/08/08
Bizgram usage licenses now available at ZUKAI Store!ZUKAI Store now offers a “Bizgram external-use license” for outside use, and the internal-use license has been renewed with no cap on the number of users.2025/08/01