Projects we have done
Finished projects and ones still in progress. Projects in progress also show the most recent work on them.
56 results
LIVESlidesZukai Souken has released Slides — a tool for putting slides together, fast. Layout, colors, and fonts are fixed up front, so all you do is fill in the content. You won't get lost working solo, and your brand won't drift when a team works together. Now in beta, and completely free.2026/07/10
LIVEKaikeiWe've released Kaikei — an accounting puzzle game that lets you experience the flow of money through a company in your spare moments. Just place the transactions that fall from the top. As you play, an "accounting map" (the balance sheet and income statement combined into one picture) grows on screen. It's built especially for people who find accounting intimidating. Free, in beta.2026/07/10
LIVETENSUAn iOS app for scoring your day from 0 to 100. A habit that takes seconds makes your daily rhythm visible.2026/05/12
HPSC Recovery MapHow the facilities that help athletes manage their condition are actually used. We put the whole picture onto a single sheet.2026/03/31
LIVECommunity Drive ProjectGroundwork for residents, companies and government to tackle local mobility problems together. Rather than starting from the service, we designed how people and agreement would be built.2026/03/27
LIVEhajimeteAn iOS app for noting down the small firsts in everyday life. The first place you went, the first thing you ate, the first person you spoke to.2026/03/16
LIVEKadaiA web app that supports problem-solving for local governments, companies and NPOs. See the structure of a problem, gather voices from the field, draft solutions and track progress.2026/03/13
LIVEPACEAn iOS app that shows your pace towards a goal. Knowing "this much is enough for today" makes it easier to keep going.2026/02/25
Supporting the Conceptual Organization of Disaster Environment StudiesTogether with researchers from different fields of expertise, we deeply explored the concept of "Disaster Environment Studies"—which integrates the knowledge of disaster studies and environmental studies—and, through a process of discussion and visualization, established and systematized a shared understanding of its significance and research domains.2026/02/04
Home Medical Care Issue Design MapWe visualized the structure of the social problems around home medical care, with their causes and effects. We planned and facilitated the workshop and drew the diagram.2025/01/15
Hands-On Support for Organizational Revitalization and Bottleneck VisualizationTo build an organization where each member can act on their own initiative, we visualized where things stood and where they were stuck.2024/12/24
Support for the Benesse Business Model Analysis ContestWe have taken part in the business model analysis contest since 2021 — lectures based on our books, and reviewing student entries. In this fourth year we rebuilt the entry format itself.2024/11/05
Support for Creating the Nanao City Disaster Volunteer Center ManualWe created a manual that lays out chronologically how operators and volunteers act during recovery work. As part of the recovery and reconstruction following the 2024 Noto Peninsula Earthquake, operators and volunteers were working together on recovery, but the operations team saw frequent turnover, requiring the recovery process to be explained from scratch each time a new member joined, which caused confusion on site.2024/04/03
Women's Wellness Issues Design MapWe visualized the structure of social issues surrounding women's wellness, together with their causal relationships! It was created by the "Tokyo Wellness Impact Investment Limited Liability Partnership," which makes impact investments aimed at solving social issues in the wellness field.2023/12/14
"Scenario Model" Released: Diagramming Initiatives to Solve Social IssuesA format for organizations and NPOs working on social problems to diagram their own work. A guidebook and worksheets are published alongside it.2023/07/05
Online Course "Learning Business Models Through Diagrams" ReleasedA five-part course on an online learning service: the basics of business models, and how to find what can be improved, all through diagrams.2023/06/30
Dialogue Diversity Museum Diagram PanelsAt the "Dialogue Diversity Museum: Dialogue Forest," we created diagrams summarizing the history and messages of Dialogue's activities to date. -----------What is the Dialogue Diversity Museum? A museum where you experience diversity by connecting—through "encounter and dialogue"—the things that divide the world, such as generation, disability, and culture.2023/05/15
Visual Thinking Tools Diagram KitA diagram toolkit for an after-school service attended by deaf and hard-of-hearing children.2023/04/11
Speaking at "The Significance and Potential of the Purpose Model"We spoke at an event hosted by the Business Model Association of Japan. In a talk session with Ryusuke Koyama, Associate Professor at Nagoya University of Commerce & Business, we discussed the significance and potential of the "Purpose Model." Members of the Business Model Association (BMA) can access archives and materials from past lectures. For information on new membership, please see the page below.2022/08/17
Caregiving Issue Design MapWe mapped the structure of the problems around caregiving, with their causes and effects, onto a single sheet. Published in a form anyone can adapt.2022/07/08
"Diagrams to Deepen Reading" Workshop HeldWe held a four-month online diagramming workshop as part of the intensive short course "flier book camp." It was designed for people who experience things like forgetting what they read right away, being unable to finish a whole book, feeling they aren't making use of what they read, or giving up on books because they can't grasp the key points.2022/06/22
Lecture at the Faculty of Engineering and Design, Shibaura Institute of TechnologyWe took one slot in a university course on business models. Across seven sessions students turn their own ideas into business models; our session covered thinking through diagrams.2022/05/08
"Purpose Model" Creation Workshop on Co-CreationOn June 20, 2022, we held a Purpose Model workshop at SAAI in Yurakucho. The Purpose Model is a "blueprint for purpose-centered co-creation projects" that enables diverse stakeholders to work together. A book on the Purpose Model is scheduled for release in August, and this was an early opportunity to actually build a "Purpose Model."2022/05/07
Business Model Diagramming Workshop for a General Trading CompanyWe held a business model diagramming workshop for a general trading company. A volunteer project to diagram the company's internal business models was launched, and they took an interest in ZUKAI's business model diagrams. Thank you very much!2022/04/22
Diagram Supervision for the Book "Circular Design"We supervised the diagrams for a book. Listening to each case, we drew out the factors they shared so that all of them could be read in the same visual format.2022/01/28
Financial Academy "Map of Accounting" SeminarWe taught a seminar for people who are curious about investing in stocks but find accounting hard to follow.2021/12/13
Policy Design School Policy Diagram WorkshopWe held a policy diagram workshop at "Policy Design School," METI's version of a design school. Together with 40 to 50 participants, including people from various ministries and private companies, we discussed how to visualize policy through diagrams and communicate it more clearly.2021/11/20
A 4-Part "The Map of Accounting" Lecture Series Published on SchooA four-part lecture series for people who have already covered the three financial statements, reading corporate value and social trends through accounting. It also touches on ESG investing and impact-weighted accounting.2021/11/05
LIVEBusiness Model Database "Bizgram"We released a database that presents business models as diagrams with text. Information about business models rarely surfaces in one place, so this is an attempt to gather it where it can be compared.2021/09/21
note Live "Accounting for People Who Create"An online live session on accounting, for anyone who wants to be on the side that creates value — at work or on their own.2021/08/17
Student Business Plan Contest Online LectureAn online session for a student business plan contest, where participants tried diagramming their own ideas.2021/08/11
schoo "Accounting" Diagramming ClassWe had the opportunity to teach a class on schoo. In the class, we cover not only an explanation of "The Map of Accounting" but also why businesspeople need to learn accounting. By understanding the big picture of "accounting" and the impression behind its terms, you can also understand why you need to learn it in the first place. It's viewable with a membership registration, so please check it out.2021/04/19
Yurakucho SAAI "The Map of Accounting" Publication Commemorative LectureWe held an online commemorative lecture for the publication of "The Map of Accounting," hosted by "'SAAI' Wonder Working Community," an incubation office in Yurakucho operated by Mitsubishi Estate Co., Ltd. and 01Booster Inc. With 188 registrations, the event concluded as a great success. Details: "Understand the Flow of Money All at Once with a Single Diagramming Method: 'The Map of Accounting'"2021/03/11
Serialized Column Launches in the Business Magazine "THE21"We started a series in a business magazine. Each installment is posted in our news as it appears.2020/12/10
METI Policy Diagram TrainingAt the Ministry of Economy, Trade and Industry (METI), we held online training on "policy diagrams" for over 80 METI officials. In the post-training survey, we received comments such as the following: "Very interesting," "I felt the range of applications is wide," "I resonated with the philosophy of stripping away as much extraneous information as possible to make things easier to understand when discussing the essence," "I felt it was effective not only for explaining to others but also for clarifying my own2020/06/03
ESG DiagramsWe created diagrams on "ESG investment" in collaboration with the Government Pension Investment Fund (GPIF). These diagrams answer questions such as "What exactly is ESG? Why does it matter?" while giving a bird's-eye overview. Ideal for anyone who has heard the term ESG investment but doesn't know what it involves. The diagrams follow below.2020/04/28
SoftBank LectureWe gave a lecture at SoftBank. With 400 participants, it was one of the largest audiences we have ever had. Thank you to everyone who attended!2020/03/22
Free 2.0We contributed an article titled "Free 2.0" to the relaunched first issue of a magazine — an experimental book of over 600 pages sold for one yen. The article is published in full.2019/07/24
METI Future Dialogue Room WorkshopAt the Future Dialogue Room of the Ministry of Economy, Trade and Industry (METI), we gave a lecture and held a discussion on business model diagrams for about 40 METI officials. Tetsuro Kondo, Makoto Okiyama, Maki Munakata, Keiichi Furukawa, Tomoyuki Nishibori2019/07/10
Hakuhodo DY Holdings LectureAt the request of Hakuhodo DY Holdings, we gave a lecture on business models.2019/07/03
Loftwork Event LectureWe spoke at "Service Design Scramble—Imagining Other Companies' New Services on Our Own," an event hosted by Loftwork Inc. Based on the content of the Business Model 2.0 Illustration Guide, we talked about "the structure of paradox." See here for event details. Tetsuro Kondo2019/05/31
NTT Data WorkshopAt the request of NTT Data Corporation, we held a business model diagram workshop for the company's employees. Tetsuro Kondoh, Makoto Okiyama, Maki Munakata, Keiichi Furukawa, Ken Tadokoro2019/05/21
Sumitomo Corporation Labor Union LectureAt the request of the Sumitomo Corporation Labor Union, we gave a lecture on business models. Tetsuro Kondo2019/03/08
Cabinet Office Management Design Sheet Utilization SeminarWe spoke at the Cabinet Office–hosted seminar "Management Design Sheet Utilization Seminar: Designing the Mechanisms That Create Future Management and Value," on the theme "Thinking About the Business Models at the Core of the Management Design Sheet Through Diagrams." Tetsuro Kondo2019/02/28
Recruit Career LectureWe gave a lecture on business models at Recruit Career Co., Ltd., explaining how to read business model diagrams and introducing case studies. Tetsuro Kondo, Makoto Okiyama2019/02/25
Nikkei × note "N Salon"We handled the planning, design, and operation of a seminar for "N Salon," a new community launched through a partnership between Nikkei and note. N Salon combines the best of both worlds—NIKKEI's "business" and note's "creativity"—to provide a place of learning for all kinds of people. We led a seminar called "Business Model Diagram Camp," where we created a participatory community for learning together while sharing the diagrams we made.2019/02/15
Kitakyushu City Event LectureWe gave a lecture on business models in Kitakyushu City. At an event called "External Planning Meeting," an exchange gathering between NPOs and companies, we also held a workshop where participants from NPOs and companies mingled to create business model diagrams. Tetsuro Kondo2019/02/14
Schoo "Business Model Diagramming Class"We held a class called "Business Model Diagramming Class" on Schoo, broadcast live over the internet. We held the first session on December 21, 2018, and the second on January 11. The first session was lecture-style. In the second session, we did a live broadcast review on the spot of the business model diagram homework assigned in the first session. Tetsuro Kondo2019/02/13
PERSOL CAREER LectureAt PERSOL CAREER CO., LTD., we gave a lecture on business models. Tetsuro Kondoh2019/02/11
HOPE by NewsPicksWe were involved in the planning and production of the first issue of "HOPE," a free magazine published by NewsPicks. Under the theme "Diagramming business models of hope," we featured a total of eight business model diagrams. We also consulted on the planning side, including the question of which businesses to choose in the first place. Around 50,000 copies were distributed, mainly within Tokyo.2019/02/04
NTT Resonant LectureAt NTT Resonant Inc., we gave a lecture on business models and held a workshop on diagramming business models. Tetsuro Kondoh, Makoto Okiyama, Takuya Kawano, Maki Munakata, Ken Tadokoro, Tsuyoshi Kayamori2019/01/21
GAFA Business Model DiagramsWe contributed business model diagrams to a GAFA mook published by Yosensha, featuring four diagrams: Google Home, Amazon Go, Internet.org (Facebook), and Apple Watch. After release, we published the full text of the section we worked on. Please see it below. Read the free article on note here.2018/12/11
Monthly Business Model Diagrams"Monthly Business Model Diagrams," a subscription magazine of business model diagrams. It is a project that delivers one article per month introducing various business models through diagrams. Each month, the feature theme is decided based on reader requests and the editorial team's recommendations, and each article includes four or more diagrams tied to the feature. We introduce the latest diagrams not even included in the "Business Model 2.0 Illustration Guide," which diagrammed 100 business models.2018/12/06
Nikkei-Hosted WorkshopHosted by Nikkei Inc., we held a business model diagram workshop. About 50 participants from a wide range of backgrounds joined us. We talked about diagramming business models and ran the workshop. The full three-hour program—two hours of lecture and one hour of workshop—was packed, yet when each group presented at the end, their presentations were solid.2018/10/18
Nikkei MJ SeriesWe ran a series of business model diagrams in Nikkei MJ. The series ran 14 times over three months, from August to November. The 14 diagrams we covered were AmazonGo, Ore no French, Pop Team Epic, WAmazing, Warby Parker, EVERLANE, ZOZOSUIT, b8ta, PoliPoli, ecbo cloak, Sakana Bacca, and Petit Lawson.2018/10/03
Class at Nagano Prefectural Komoro Commercial High SchoolWe held a class for first-year students at Nagano Prefectural Komoro Commercial High School. Under the theme "Is business interesting?", it was a two-period back-to-back class (100 minutes total) introducing ways of thinking about diagramming business models, along with real examples. We were invited by Kadokawa ASCII Research Laboratories, as part of a program for high school students.2018/09/25
Contact
A problem you are stuck on, a project you are considering, a press enquiry. We also take enquiries that have not taken shape yet.
Talk to us