Projects we have done
Finished projects and ones still in progress. Projects in progress also show the most recent work on them.
72 results
Accounting Map training at YKK APIn September 2026, we ran a one-day training using the "Map of Accounting" for future department heads at YKK AP Inc. Participants grasped the structure of accounting through a team game of running a company, then read the numbers in the company's own published materials in the afternoon.2026/09/30
LIVESlidesZUKAI has released Slides, a tool for putting slides together fast. Layout, colors and fonts are fixed up front, so you only fill in the content. Working alone you won't get lost, and in a team your brand stays consistent. In beta and free to use.2026/07/10
LIVEKaikeiWe've released Kaikei — an accounting puzzle game that lets you experience the flow of money through a company in your spare moments. Just place the transactions that fall from the top. As you play, an "accounting map" (the balance sheet and income statement combined into one picture) grows on screen. It's built especially for people who find accounting intimidating. Free, in beta.2026/07/10
LIVETENSUAn iOS app for scoring your day from 0 to 100. A habit that takes seconds makes your daily rhythm visible.2026/05/12
Accounting Map training for new employees at a major engineering companyWe ran Accounting Map training for new employees at a major engineering company in April 2025 and again in April 2026. We built a game-style exercise in which teams run a company, and in the second year extended the time and rebuilt the program.2026/04/27
Online Accounting Map training for new employees of a major manufacturing groupIn April 2026, we ran a half-day online training using the "Map of Accounting" as part of a joint program for new employees of a major manufacturing group. We built new browser-based material in which participants follow three years of a company by making choices.2026/04/07
HPSC Recovery MapHow the facilities that help athletes manage their condition are actually used. We put the whole picture onto a single sheet.2026/03/31
LIVECommunity Drive ProjectGroundwork for residents, companies and government to tackle local mobility problems together. Rather than starting from the service, we designed how people and agreement would be built.2026/03/27
LIVEhajimeteAn iOS app for noting down the small firsts in everyday life. The first place you went, the first thing you ate, the first person you spoke to.2026/03/16
LIVEKadaiA web app that supports problem-solving for local governments, companies and NPOs. See the structure of a problem, gather voices from the field, draft solutions and track progress.2026/03/13
LIVEPACEAn iOS app that shows your pace towards a goal. Knowing "this much is enough for today" makes it easier to keep going.2026/02/25
Shaping the concept of disaster environment studiesWorking with researchers from different fields, we explored the concept of disaster environment studies, which brings together disaster studies and environmental studies. Through discussion and diagrams, we built a shared view of why the field exists and what it covers.2026/02/04
Business Model 3.0 hands-on workshop at the Niigata IPC FoundationOn December 9, 2025, our CEO Tetsuro Kondoh led the hands-on workshop "Business Model 3.0" at the Niigata IPC Foundation in Niigata City. Over four hours, participants diagrammed and examined the business models of their own businesses.2025/12/09
Mapping out And Forest's business and building explainer materialsWith And Forest, a general incorporated association in Okazaki, Aichi, we organized its business in a one-day camp and produced a rough draft of materials for explaining it to companies, along with the main diagram. It was a short, intensive engagement with a newly founded organization.2025/11/27
Accounting Map training for executives and managers at a human resources companyIn November 2025, we ran a two-hour Accounting Map training for directors and managers at a human resources company. We explained how the three financial statements connect and designed exercises around four questions that link each person's work to the numbers.2025/11/18
Building and diagramming a climate equity dashboardWorking with the National Institute for Environmental Studies (NIES), we created the Climate Equity Dashboard, a format for comparing the inequalities between generations and regions caused by climate change. It was published on the NIES website on October 30, 2025.2025/10/30
Diagram support for a biodiversity issue structure mapZUKAI Inc. supported the biodiversity issue structure map that SBI Shinsei Bank created with the Overseas Environmental Cooperation Center, Japan (OECC). The map was published in the bank's paper in June 2026.2025/10/23
Issue map workshops in a university design thinking courseIn May 2025, our CEO Tetsuro Kondoh ran two issue map workshops in a design thinking course at a university. Students took the issues they had found in fieldwork and connected them by cause and effect into a single diagram.2025/05/21
Strategy Map workshop for the design division of a major IT companyIn March 2025, we held a three-hour Strategy Map workshop for the design division of a major IT company. We built a game-style exercise in which teams choose a strategy, raise funds, and allocate investment.2025/03/24
Issue design map for home medical careWe visualized the structure of the social problems around home medical care, with their causes and effects. We planned and facilitated the workshop and drew the diagram.2025/01/15
Working alongside an organization to map its bottlenecksTo build an organization where each member can act on their own initiative, we visualized where things stood and where they were stuck.2024/12/24
Supporting the Benesse business model analysis contestWe have taken part in the business model analysis contest since 2021 — lectures based on our books, and reviewing student entries. In this fourth year we rebuilt the entry format itself.2024/11/05
Business model diagram training for junior staff at a general trading companyWe ran a business model diagram training for junior employees in a business division of a general trading company. After a lecture, groups spent about a month diagramming their own division's businesses and presented them at the end.2024/10/05
An operations manual for the Nanao City Disaster Volunteer CenterWe made a manual that shows, in time order, how staff and volunteers work during recovery after the 2024 Noto Peninsula Earthquake. Staff changed often, so the process had to be explained from scratch to every new member, which caused confusion on site.2024/04/03
Strategy Map workshop at a major electronics manufacturerWe held a Strategy Map workshop at a major electronics manufacturer. We built an exercise in which participants take a real business, choose strategies in five areas from the position of its management, and explain their reasons with business strategy frameworks.2024/02/13
Issue design map for the Yamato regionWe visualized the issues of the Yamato region, centered on Nara Prefecture, across three kinds of capital (health, culture and nature) and how they connect as cause and effect. The map was made by the Yamato Social Impact Investment Limited Partnership, an impact fund working on the region's issues.2024/01/30
Issue design map for women's wellnessWe visualized the structure of social issues around women's wellness and how they connect as cause and effect. The map was made by the Tokyo Wellness Impact Investment Limited Partnership, which invests to solve social issues in the wellness field.2023/12/14
Reading two ventures in Kamiyama through business model diagramsOn August 25, 2023, our CEO, Tetsuro Kondoh, spoke at an event held by GREEN×GLOBE Partners (GGP) and Loftwork, diagramming two ventures from Kamiyama, Tokushima, live. The event report was published on November 22.2023/11/22
Accounting Map training at a major manufacturer's sales companyIn July 2023, we ran Accounting Map training for employees of the sales company of a major manufacturer. After a lecture, groups diagrammed their own company's balance sheet and income statement using large sheets of paper and sticky notes.2023/07/14
Scenario Model: diagramming measures for social issuesA format for organizations and NPOs working on social problems to diagram their own work. A guidebook and worksheets are published alongside it.2023/07/05
Online course on Schoo: learning business models with diagramsA five-part course on an online learning service: the basics of business models, and how to find what can be improved, all through diagrams.2023/06/30
Diagram panels for the Dialogue Diversity MuseumFor the Dialogue Diversity Museum: Dialogue Forest, we made diagrams that sum up the history and messages of Dialogue's work so far. The museum lets visitors experience diversity by connecting, through encounter and dialogue, the things that divide us, such as generation, disability and culture.2023/05/15
A visual thinking toolkit for deaf and hard-of-hearing childrenA diagram toolkit for an after-school service attended by deaf and hard-of-hearing children.2023/04/11
Conversation with Ryusuke Koyama on the meaning and potential of the Purpose ModelWe spoke at an event hosted by the Japan Academy of Business Models (BMA), in a talk session with Ryusuke Koyama, Associate Professor at Nagoya University of Commerce & Business, on the significance and potential of the Purpose Model.2022/08/17
Issue design map for caregivingWe mapped the structure of the problems around caregiving, with their causes and effects, onto a single sheet. Published in a form anyone can adapt.2022/07/08
Workshop: diagrams that deepen your readingA four-month online diagram workshop in the intensive course "flier book camp," for people who forget what they read, can't finish books, or want to get more out of their reading.2022/06/22
Guest lecture at the College of Engineering and Design, Shibaura Institute of TechnologyWe took one slot in a university course on business models. Across seven sessions students turn their own ideas into business models; our session covered thinking through diagrams.2022/05/08
Purpose Model workshop on co-creationOn June 20, 2022, we held a Purpose Model workshop at SAAI in Yurakucho. The Purpose Model is a blueprint for co-creation projects built around a shared purpose, and this was a chance to try making one before the book came out in August.2022/05/07
Business model diagramming workshop at a general trading companyWe ran a business model diagram workshop for a general trading company, where a volunteer group of employees had started a project to diagram the company's own business models.2022/04/22
Overseeing the diagrams for the book Circular DesignWe supervised the diagrams for a book. Listening to each case, we drew out the factors they shared so that all of them could be read in the same visual format.2022/01/28
Accounting Map seminar at Financial AcademyWe taught a seminar for people who are curious about investing in stocks but find accounting hard to follow.2021/12/13
Policy Design School: policy diagram workshopAt Policy Design School, a design school run by the Ministry of Economy, Trade and Industry (METI), we ran a policy diagram workshop. With 40 to 50 participants from ministries and private companies, we discussed how diagrams can make policy easier to understand.2021/11/20
A four-part Accounting Map lecture series on SchooA four-part lecture series for people who have already covered the three financial statements, reading corporate value and social trends through accounting. It also touches on ESG investing and impact-weighted accounting.2021/11/05
LIVEBizgram, a business model databaseWe released a database that presents business models as diagrams with text. Information about business models rarely surfaces in one place, so this is an attempt to gather it where it can be compared.2021/09/21
note Live: accounting for people who make thingsAn online live session on accounting, for anyone who wants to be on the side that creates value — at work or on their own.2021/08/17
Online talk for a student business plan contest in MiyazakiAn online session for a student business plan contest, where participants tried diagramming their own ideas.2021/08/11
Schoo: accounting, explained in diagramsA class on Schoo that explains the Accounting Map and also why businesspeople need accounting at all. Seeing the big picture of accounting and what its terms mean makes it clear why it is worth learning. Available to Schoo members.2021/04/19
Book launch talk for The Map of Accounting at Yurakucho SAAIAn online launch talk for The Map of Accounting, hosted by SAAI Wonder Working Community, an incubation office in Yurakucho run by Mitsubishi Estate and 01Booster. The talk drew 188 registrations.2021/03/11
A column series in the business magazine THE21We started a series in a business magazine. Each installment is posted in our news as it appears.2020/12/10
Policy diagram training at METIWe ran online training on policy diagrams for more than 80 officials at the Ministry of Economy, Trade and Industry (METI). In the follow-up survey, participants said the method was "very interesting" and that its uses felt "wide-ranging."2020/06/03
ESG, explained in diagramsDiagrams on ESG investing, made with the Government Pension Investment Fund (GPIF). They answer questions such as "What is ESG, and why does it matter?" and give an overview for anyone who has heard the term but not what it involves.2020/04/28
Talk at SoftBankWe gave a talk at SoftBank to an audience of 400, one of the largest we have spoken to.2020/03/22
LIVEEnvironmental issues, explained in diagramsOn January 17, 2020, the environmental issue diagrams we made with the National Institute for Environmental Studies were published on the institute's site. The 44 diagrams draw pollution, climate change and resource problems in a shared format and are free to download and use.2020/01/17
Free 2.0We contributed an article titled "Free 2.0" to the relaunched first issue of a magazine — an experimental book of over 600 pages sold for one yen. The article is published in full.2019/07/24
Workshop at METI's Future Dialogue RoomAt the Future Dialogue Room of the Ministry of Economy, Trade and Industry (METI), we gave a talk on business model diagrams and led a discussion with about 40 officials.2019/07/10
Talk at Hakuhodo DY HoldingsAt the request of Hakuhodo DY Holdings, we gave a lecture on business models.2019/07/03
Talk at a Loftwork eventWe spoke at "Service Design Scramble," a Loftwork event where participants imagine new services for other companies. Drawing on Business Model 2.0 Visual Guide, we talked about the structure of paradox.2019/05/31
Workshop at NTT DATAAt the request of NTT DATA, we ran a business model diagram workshop for its employees.2019/05/21
Talk for the Sumitomo Corporation labor unionAt the request of the Sumitomo Corporation labor union, we gave a talk on business models.2019/03/08
Talk at the Cabinet Office's Management Design Sheet seminarAt a Cabinet Office seminar on the Management Design Sheet, we spoke about using diagrams to think through business models, which sit at the core of the sheet.2019/02/28
Talk at Recruit CareerAt Recruit Career, we gave a talk on business models, showing how to read business model diagrams with case examples.2019/02/25
Nikkei × note N SalonWe planned and ran a seminar, "Business Model Diagram Camp," for N Salon, a learning community launched by Nikkei and note. Participants learned together by sharing the diagrams they made.2019/02/15
Talk and workshop at a Kitakyushu City eventAt "External Planning Meeting," a Kitakyushu City event that brings nonprofits and companies together, we gave a talk on business models and ran a workshop where participants from both sides diagrammed business models together.2019/02/14
Schoo: Business Model Diagram Class"Business Model Diagram Class," a two-part live class on Schoo. The first session, on December 21, 2018, was a lecture; in the second, on January 11, we reviewed the homework diagrams live.2019/02/13
Talk at PERSOL CAREERWe gave a talk on business models at PERSOL CAREER.2019/02/11
HOPE by NewsPicksWe helped plan and produce the first issue of HOPE, a free magazine from NewsPicks, with eight business model diagrams on the theme of "business models of hope." We also helped decide which businesses to feature. About 50,000 copies were distributed, mainly in Tokyo.2019/02/04
Talk and workshop at NTT ResonantAt NTT Resonant, we gave a talk on business models and ran a workshop on diagramming them.2019/01/21
GAFA business models in diagramsWe contributed business model diagrams of Google Home, Amazon Go, Internet.org (Facebook) and Apple Watch to a GAFA mook from Yosensha. After the book came out, we published our section in full.2018/12/11
Monthly Business Model Diagrams"Monthly Business Model Diagrams," a subscription magazine that delivered one article a month. Each issue took a theme chosen from reader requests and the editors' picks, with four or more diagrams, including ones not in Business Model 2.0 Visual Guide. The magazine is now on hiatus.2018/12/06
Workshop hosted by NikkeiWe ran a business model diagram workshop hosted by Nikkei for about 50 participants from many backgrounds: two hours of talk and one hour of workshop, ending with group presentations.2018/10/18
Series in Nikkei MJA business model diagram series in Nikkei MJ, 14 installments over three months from August to November, covering Amazon Go, Ore no French, Pop Team Epic, Warby Parker, b8ta, ecbo cloak and more.2018/10/03
Guest class at Komoro Commercial High School, NaganoWe held a class for first-year students at Nagano Prefectural Komoro Commercial High School. Under the theme "Is business interesting?", it was a two-period back-to-back class (100 minutes total) introducing ways of thinking about diagramming business models, along with real examples. We were invited by Kadokawa ASCII Research Laboratories, as part of a program for high school students.2018/09/25
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