Books
ZUKAI has authored books across a range of fields, including business models, accounting, and co-creation.
Business Model 3.0 Visual Guide
“Business Model 3.0 Visual Guide” introduces next-generation business models that incorporate co-creation and adaptability in addition to economic, social, and creative value. Through examples and diagrams, it systematically explains how businesses evolve to grow sustainably while addressing social issues—an illustrated guide to the business structures the coming era will demand.
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Policy Diagrams
“Policy Diagrams” is a book for understanding complex, often technical policies and systems from their structure. Using diagrams, it organizes the goals, interests, and cause-and-effect behind laws and measures, making visible “why a policy came about and how it works.” It offers citizens, businesspeople, and policymakers a shared basis for discussion.
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Purpose Model: How to Build Co-Creation That Engages People
“Purpose Model” shows how to implement an organization’s purpose as real businesses and projects, rather than leaving it as a philosophy or slogan. It explains concretely how to co-create with diverse stakeholders around a shared purpose—a design guide for practitioners working on purpose-driven management.
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The Map of Accounting
“The Map of Accounting” is a book for understanding accounting as a “whole structure” rather than as memorization or specialized knowledge. It visualizes with diagrams how the basic elements of accounting—capital, liabilities, assets, revenue, expenses, and profit—connect and circulate. Designed to help managers and businesspeople grasp the meaning of the numbers and the role of accounting intuitively.
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How to Make Diagrams That Reveal the Mechanics of Business
The Smart Shinsho “How to Make Diagrams That Reveal the Mechanics of Business” distills the know-how of business model diagramming gained from giving lectures and workshops for many companies and government bodies after publishing the Business Model 2.0 Visual Guide.
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Business Model 2.0 Visual Guide
“Business Model 2.0 Visual Guide” is a book that decodes business models from their structure. Using diagrams, it shows how they differ from conventional business models and where the turning points lie, clearly explaining “how a business earns and what value it creates”—an illustrated guide for people thinking about new businesses or business transformation.
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