An era where the "established theory" no longer works. What do business models that are working well have in common?
This book carefully selects cases from every genre and industry — Amazon Go, Timebank, ZOZOSUIT, Pop Team Epic and more — that offer hints for creating business, and visualizes 100 business models entirely through diagrams.
The models that last hold a paradox
What this book calls a "business model 2.0" is a structure that holds a paradox. It makes something work that the conventions of its industry say should not work, and it needs a sophisticated mechanism to hold that contradiction together.
Three axes are used throughout: social value, economic rationality and creativity. The models collected here are not strong on one axis alone — they hold all three. These are the same three we still hold as the company's values.
The 100 cases are grouped four ways: goods (a new core value), money (a new flow of money), information (new technology) and people (new stakeholders).
Table of Contents
Show the contents
Prologue: What is "Business Model 2.0"? An era in which models with a "paradoxical structure" survive
Chapter 1: Goods — Providing a new "core value" Chapter 2: Money — Creating a new "flow of money" Chapter 3: Information — Turning what was scattered into value Chapter 4: Society — Solving issues while making a business work
*100 cases in total.
Full Text Released Before Sale
Ahead of this book's release, we published the full text for free, with no time limit, on note. Please take a look.
Overview of the Full-Text Release
Release date: September 12, 2018 Released on: note, ZUKAI official account Format: Full text, free, no time limit Scope: All pages, from the prologue to the final chapter
Frameworks behind this book
Bibliographic Information
- Title
- Business Model 2.0 Visual Guide
- Publisher
- KADOKAWA
- Release date
- September 29, 2018
- Pages
- 256
- Format
- B5 variant size
- Price
- 2,860 yen (tax included)
- ISBN
- 9784046023612
- Author
- Tetsuro Kondo
- Printing
- Printing 22
- Copies printed
- 93,500 copies