From the "competition" of maximizing profit, to the "co-creation" of social value.

Cover of "Purpose Model: How to Build Co-Creation That Engages People"

For a sustainable society, we need not only a "business model" but also a "purpose model." While analyzing domestic and international cases in which diverse stakeholders co-create, this book concretely explains the thinking and the methods for shifting from competition to co-creation.

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A Tool You Can Use in the Field of a Project

"Purpose Model" was developed as a tool you can use in the field of a project when you want to

・involve diverse people ・set a purpose that motivates everyone ・grow your activities.

What is co-creation? How do you co-create? What can you do with co-creation? This book answers those questions from practice.

Figure 1 from "Purpose Model: How to Build Co-Creation That Engages People"

Table of Contents

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Chapter 1: What Is the Purpose Model

Chapter 2: Co-Creation Projects Seen Through the Purpose Model 2-1: The 8 Types of Co-Creation (Creating a business / Creating standards / Creating shared understanding / Creating relationships / Creating a place / Creating a community / Developing people / Opening up the public sphere) 2-2: Case Studies of Co-Creation Projects

Figure 2 from "Purpose Model: How to Build Co-Creation That Engages People"Figure 3 from "Purpose Model: How to Build Co-Creation That Engages People"Figure 4 from "Purpose Model: How to Build Co-Creation That Engages People"Figure 5 from "Purpose Model: How to Build Co-Creation That Engages People"

Frameworks behind this book

The Purpose Model Toolkit (sheets and slides) is available.

Bibliographic Information

Title
Purpose Model: How to Build Co-Creation That Engages People
Publisher
Gakugei Shuppansha
Release date
August 10, 2022
Pages
208
Format
A5 size
Price
2,530 yen (tax included)
ISBN
9784761528256
Author
Yurie Kibi / Tetsuro Kondo
Printing
Printing 1
Copies printed
12,000 copies