In August 2022, Gakugei Shuppansha published "Purpose Model: How to Build Co-Creation That Engages People" (パーパスモデル人を巻き込む共創のつくりかた). The authors are Yurie Kibi and Tetsuro Kondo.

Advance sales began on August 3 at some bookstores in Tokyo and Osaka, and the book went on sale on Amazon and at bookstores nationwide from August 10. The publication date printed in the book is August 15.

What the book is

The Purpose Model is a diagram to use when you want to involve a diverse group of people in a project, or to set the purpose of an activity. The book analyzes co-creation projects in Japan and abroad with the Purpose Model, and explains what co-creation is, how it is done, and what it makes possible. It is printed in full color throughout.

It has four chapters.

  • Chapter 1, What is the Purpose Model? How to read it, how to make one, why it was made, and when it can be used
  • Chapter 2, Co-creation projects seen through the Purpose Model Co-creation is divided into eight types (creating a business, creating standards, creating shared understanding, creating relationships, creating places, creating communities, developing people, opening up the public sector), and 19 cases are presented, including BRING, B Corp, the Setouchi Triennale, BONUS TRACK, the High Line and the Tokyo Metropolitan Government's COVID-19 information site
  • Chapter 3, Points for better co-creation How to think about a shared purpose, whom to involve and how, and how to spread the activity
  • Chapter 4, Toward a society where co-creation comes easily Bringing together three things: the individual, the project and the social environment

The full text is on note

The full text was not public when the book came out. On October 5, 2026, with the permission of Gakugei Shuppansha and Yurie Kibi, we published it on note.

We've published the full text of "Purpose Model" on note

Since publication

Book details

  • Title: パーパスモデル人を巻き込む共創のつくりかた (Purpose Model: How to Build Co-Creation That Engages People)
  • Authors: Yurie Kibi, Tetsuro Kondo
  • Publisher: Gakugei Shuppansha
  • Publication date: August 15, 2022
  • Price: 2,300 yen plus tax
  • Format and length: A5, 208 pages (full color)
  • ISBN: 9784761528256

More information is on Gakugei Shuppansha's page for the book (in Japanese) and on our own book page.