After more than two years of production since the project was first proposed, pre-orders are finally open!
From the "competition" of maximizing profit to the "co-creation" of social value.
・19 case studies from Japan and abroad
・Explanation of the key points of co-creation, and more
What is co-creation? How do you co-create? What can you achieve through co-creation?
A long-awaited book that answers these questions on a practical basis.
Pre-orders are now open on Amazon and other sites.
Pre-order here (Amazon)
【Main Table of Contents】
Chapter 1 What Is the Purpose Model
Chapter 2 Co-creation Projects Seen Through the Purpose Model
2-1 The 8 Types of Co-creation
1. Creating a business
2. Creating standards
3. Creating shared understanding
4. Creating relationships
5. Creating spaces
6. Creating communities
7. Developing people
8. Opening up the public sphere
2-2 Case Studies of Co-creation Projects
Sukurire
LEO Innovation Lab
BRING
Regenerative Organic Certified
B Corp
Munakata International Environmental Conference
Setouchi Triennale
Fashion for Good
BLOXHUB
BONUS TRACK
De Ceuvel
PoliPoli
High Line
Forest Green Rovers
Waag
Dutch Skies
Dove Self-Esteem Project
Tokyo Metropolitan Government COVID-19 Information Website
Meets the Welfare
Chapter 3 Key Points for Achieving Better Co-creation
3-1 How to think about a common purpose?
3-2 Whom to involve and how?
3-3 How to expand activities?
Chapter 4 Building a Society Where Co-creation Comes Easily
4-1 Aligning the three: individuals, projects, and the social environment
4-2 What kind of social environment makes co-creation more likely
4-3 The individual attitude and solidarity that realize co-creation
4-4 The Era of Purposehood
