3枚を横に並べた図。左はパーパスモデルの例(BONUS TRACK)、中央は3つのツールの比べ方の表、右は3つのツール(シートタイプ・Webツールタイプ・スライドタイプ)の紹介。

(Added October 2026) This article is from August 2022. The Purpose Model Toolkit is now sold at the ZUKAI store.
Purpose Model Toolkit Slide Type (English)
Purpose Model Toolkit Sheet Type (Japanese)

We have renewed the Purpose Model Toolkit!

It is a kit that lets anyone create a Purpose Model for free, so please take this opportunity to download or update it!

If you have applied once before, you can download the latest version of the data by clicking the URL we sent you previously again.

▼For those downloading it newly, here

https://docs.google.com/forms/d/e/1FAIpQLSceI3jQGrfVgTDbu9N6Ykvuf2WeL6VK-uZ-KX-JrOWKoKVP0g/viewform



▼There are 2 key points to the update!

1. The design has been renewed
We conducted a survey on social media and, while consulting with designers, refined it with more readable color schemes and details.

In the end, it came to look like this.

BONUS TRACK のパーパスモデル。中心の共通目的は「まちの個性である個人店を支えて徒歩20分圏内のくらしを豊かにする」。上段は共創に関与するステークホルダー(沿線住民、お店の学校受講者、駐車場利用者、世田谷区)、下段は主体的な共創パートナー(住民、出店者、散歩社、小田急電鉄、omusubi不動産、ツバメアーキテクツ&山菱工務店)。企業・行政・市民・大学や研究機関の4色で塗り分け、内側に役割、外側に目的を書く。

2. A web tool has been added
We newly added a web tool type, upgrading the toolkit to a total of 3 types!

パーパスモデルツールキットに含まれる3つのツールの紹介。1、シートタイプ(エクセル版とスプレッドシート版)は共同編集に向く。2、Webツールタイプ(PURPOSE MODEL STUDIO)は直感的に編集でき、完成形に近い形で見られる。3、スライドタイプ(keynote版とPowerPoint版)はきれいに清書したいときに向く。

The sheet type cannot export diagrams on its own, and the web tool type cannot save data on its own, so basically

① Use the sheet type to save data, and
② Visualize with the web tool (PURPOSE MODEL STUDIO) type
is what we recommend!

By selecting all the data you entered in the sheet and copying it, you can visualize it in the form of a Purpose Model in one step!

▼How to use ② the web tool (PURPOSE MODEL STUDIO) here

https://note.com/bizgram/n/ndf3dcffd4d7f#293725d2-8776-4b2f-a945-8925be9a478e

▼Detailed instructions for ① the sheet type and ③ the slide type here

note article: The Purpose Model Toolkit has been renewed!

https://note.com/bizgram/n/n19011839dc0d

Also, the toolkit is all provided free of charge.

We published a book and are pouring its royalties, borrowed in advance, into development, so we kindly ask everyone to purchase the book!

▼Take a peek inside the book!
https://zukai.co/books/purposemodel

Purchase the book here

『パーパスモデル 人を巻き込む共創のつくりかた』の書影。帯には「利益の最大化の『競争』から、社会的な価値の『共創』へ。」とあり、下にパーパスモデルの図が小さく載っている。吉備友理恵・近藤哲朗著、学芸出版社。

What is co-creation? How do you co-create? What can you achieve through co-creation?

A long-awaited book that answers these questions on a practical basis.

That's all for the announcement!