Strategy Map
OverviewHow it worksBackground

What is the Strategy Map?
The Strategy Map gives an overview of the sequence of 11 management strategies and frameworks that are useful to consider when a company creates a business—flowing all the way from corporate strategy down to the business model. Because it also includes the “questions” for thinking through strategy, it clarifies which frameworks you should be considering and makes it easier to build a strategy. Using the Strategy Map, you can fill in missing perspectives—such as grasping where you currently stand or identifying a business's bottlenecks—when creating new businesses or analyzing existing ones.
How the Strategy Map works

How the Strategy Map Was Born
Thank you for your interest in the Strategy Map. This map was born precisely out of a love of frameworks. A “framework” is a template that condenses the wisdom of those who came before. Used well, it lets you quickly notice perspectives you had missed, and helps you output your thinking the way you intend. However, frameworks are often introduced separately, and the more they are explained in isolation, the more there seemed to be a problem: even when you shouldn't really be using a given framework, you end up solving it like a simple fill-in-the-blank exercise—producing only a sense of accomplishment and spending fairly meaningless time. So I thought, what if I gathered all the frameworks needed to build a strategy into a single map? That is the Strategy Map I created. Strategy is broken down element by element as a tree of questions, and the frameworks needed for each element are associated with it. I suspect this way of summarizing the whole picture may be a world first (if something similar exists, please let me know…). Producing the Strategy Map took more than 30 hours, but that assumes I already knew the frameworks it contains and had accumulated materials I had diagrammed before; starting from zero knowledge, making this map would easily take twice as long. So for anyone who wants to roughly grasp the whole picture of strategy and frameworks, buying it is definitely worthwhile. Currently, when people encounter a framework they don't understand, many look it up one by one, find the connections themselves, and try to apply it to strategy. By creating this map, we hoped ZUKAI could reduce that work time and let people spend more time on the more essential parts—ideas and proposals. For the problem of so many people using frameworks without seeing the whole picture of strategy, we would be glad if this helps deepen understanding even a little and leads to an essential understanding and use of frameworks.
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