Since the publication of "Business Model 2.0 Encyclopedia" in 2018, the "business model diagram" has been embraced by many people, and we are now making "Bizgram" its official name!
At ZUKAI, we independently developed the "business model diagram" as a method for easily diagramming complex business models, and have made it available to many people through note, books, lectures, corporate consulting, and web services.
In recent years, with the launch of our business model database "Bizgram," more and more people have come to recognize the "business model diagram" as "Bizgram." We realized that the word "Bizgram," which we created as a service name, was becoming recognized as a concept encompassing the method itself.
Originally, the term "business model diagram" is a generic name and is difficult to establish as a proper noun. Among the many forms of business model diagrams, it became problematic to use this term to refer specifically to ZUKAI's business model diagram method. We therefore decided to use "business model diagram" only as a nickname, and to use "Bizgram" as the official name going forward.
For some time, both "business model diagram" and "Bizgram" may appear together across our website and communications, but we would appreciate it if you would understand "Bizgram" as the official name and "business model diagram" as the nickname.
Incidentally, along with the establishment of this official name, the "Business Model Diagram Toolkit" will also be renamed the "Bizgram Toolkit," and the contents of the toolkit have been renewed accordingly. For details, please see the article below.
https://zukai.co/news/bmitk-renewal
We look forward to your continued support of Bizgram (business model diagram)!