Toyo Keizai Online has run three articles based on "Business Model 3.0 Visual Guide" (KADOKAWA). One was published in each of March, April and June 2026.

Each article takes the text of a case from the book and edits it for Toyo Keizai Online's readers, for example by adding a lead paragraph. Each covers one company or organization and explains how its business works.

The three articles

Kamiyama Marugoto Kosen (March 3, 2026)

Not just "effectively free tuition": how a technical college drew 10 billion yen from 11 large companies (in Japanese)

This article covers Kamiyama Marugoto Kosen, a technical college in Tokushima Prefecture. It explains how tuition becomes effectively free, through a scholarship fund that companies contribute to.

Otetsutabi (April 2, 2026)

Why you can earn while you travel: the business model of Otetsutabi, a buzzword-award nominee (in Japanese)

This article covers Otetsutabi, a service that combines travel with helping out at the destination.

Nakagawa Masashichi Shoten (June 19, 2026)

Still growing after more than 300 years: how Nakagawa Masashichi Shoten passed 10 billion yen in sales in a shrinking craft market (in Japanese)

This article covers Nakagawa Masashichi Shoten, which has grown its sales while the market for crafts shrinks. It explains how the company handles everything from manufacturing to retail.

About the book

"Business Model 3.0 Visual Guide" went on sale in January 2026. It diagrams how each business works with Bizgram, which places the actors on a 3×3 grid and connects them with arrows. The full text is available on note.

Details

  • Outlet: Toyo Keizai Online
  • Dates: March 3, April 2 and June 19, 2026
  • Byline: Tetsuro Kondo, CEO, ZUKAI Inc.
  • Source book: "Business Model 3.0 Visual Guide" (KADOKAWA)