With And Forest, a general incorporated association in Okazaki, Aichi, we organized its business in a one-day camp and produced a rough draft of materials for explaining it to companies, along with the main diagram. At ZUKAI Inc. we call this way of working a "diagramming camp" (zukai gasshuku).
Background
And Forest is a co-creation platform that aims for a society in which people living in a river basin pay attention to forests as natural capital. It runs forest training tours and woodworking workshops, and develops products.
The request came right after the association was founded. As it prepared to invite companies to take part, it wanted to organize what it was doing and make a deck of about ten slides to use in conversations with companies.
As we listened, it became clear that the business itself, including the membership system and the structure of income and costs, needed to be organized before the materials. So we started together by taking stock of the business.
What was made
In one day, we completed a rough draft of the materials and the main diagram.
The And Forest team had prepared in advance a diagram close to a business model diagram (Bizgram). Because the purpose this time was to explain the business to companies, we decided to reduce the amount of information and focus on the key points of the explanation.
The finished diagram places And Forest in the center and shows what forest owners, companies, individuals, local government, co-creation partners and the operating members each seek in getting involved. When the motives are visible, the people hearing the explanation can more easily think about where they could take part. We made a series of decisions to reduce information, such as grouping the operating members under one label instead of listing them one by one.
How it was done
And Forest is in Aichi and ZUKAI Inc. is in Tokyo. Because things change quickly in the start-up period, we proposed meeting in person for one day and drawing the diagram on the spot. Three members of And Forest visited our office.
The day proceeded in this order.
- Taking stock of the business
- Organizing the structure of income and costs, and the membership system
- Drawing the diagram
- Repeated discussion and editing while looking at the diagram
Our engagements usually take three to six months, with discussions once a month or every other week. In a camp, everyone can organize information, turn it into a diagram, revise it and discuss it again, many times within a single day. It suits newly founded organizations and businesses whose circumstances change quickly.
After the camp, ZUKAI Inc. also handled the design and implementation of And Forest's website, which went live on November 27, 2025.
The details are described in an article on ZUKAI Inc.'s note, "The 'diagramming camp' that made an organization's unclear points visible in just one day" (in Japanese).
Overview
- Period: from October 2025. The website went live on November 27, 2025
- ZUKAI Inc.'s role: organizing the business, creating the explanatory materials and the diagram, designing and implementing the website
- Deliverables: a rough draft of materials for companies, a diagram of the whole business, and the website
- Published at: And Forest (in Japanese)