ZUKAI is a visual thinktank that puts complex social systems into structure through diagrams, so that people can move a conversation forward while looking at the same structure.
Why we do this
We have spent years turning complex social systems into diagrams. What we saw again and again was the moment a discussion splits in two, and those two become the only things anyone can see. In fact there is a great deal to consider in between. That is what we mean by division.
Purpose
Beyond either/or
Making it possible to keep talking over the same structure, even while positions and views stay different.
Read more about our purpose →What kind of company?
ZUKAI is a visual thinktank that puts complex social systems into structure through diagrams, so that people can move a conversation forward while looking at the same structure.
Zukai Soken in numbers
We publish our reach in numbers.
Copies of books in print
237,462 copies (print 216,200, incl. 31,200 overseas / e-book 21,262)
Business Model 2.0 Visual Guide137,705
The Map of Accounting69,700
Purpose Model: How to Build Co-Creation That Engages People12,000
Business Model 3.0 Visual Guide10,000
Policy Diagrams6,000
How to Make Diagrams That Reveal the Mechanics of Business2,057People signed up to our products
1,911 as of 2026.10.10
Members and partners
Turning a question as vague as “what makes a good company” into a set of measures is exactly the work we do: putting complex information into a form anyone can handle. We have been drawn to that idea since 2017, and wanted to hold our own management to the same standard as our work for society. We were certified in May 2026.
What do we actually do?
Projects
Recent projects, including ones still in progress.
What our projects produced
Frameworks for organizing thought, products you can use straight away, and the books we have published.
Frameworks we made
7 in allFormats that let people in different positions talk while looking at the same thing.
Products you can use
6 in allThe formats, turned into something you can work in straight away.
Books we published
6 titlesSince 2018 we have written on business models, accounting, co-creation, policy and more.
More on the frameworks →More on the products →More on the books →
Get in touch
How you ask depends on how much is already decided.
Buy it
When you know what to buy. The price is listed, so you can order it as it is.
Commission it
When you know what you want done. We quote from how much there is to do — sessions, people, duration.
Talk it through
When all you have is the problem. We work out what to ask for together, then quote.
A problem you are stuck on, a project you are considering, a press enquiry. We also take enquiries that have not taken shape yet.
News
The latest on our books, products and events.
- Our CEO Tetsuro Kondo will speak in a session at FRJ2026 in Kyoto on November 14
- We have renewed our corporate site
- A workshop using the Purpose Model was shown on TV Asahi's "Watashi no Shiawase Jikan"
- We spoke at "B Corp 100 Collective Japan" as a member of the first B Dojo cohort
- The full text of "Purpose Model" is now free to read on note